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Lake Tahoe helps market California lifestyle

Wednesday, September 10, 2008

Armed with an annual $50 million marketing budget, the California Travel and Tourism Commission will promote the "California lifestyle" to stimulate the Golden State's $93.8 billion tourism industry.

Television ads portraying the state's outdoor activities will feature scenes of the Lake Tahoe region.

The fun-loving, hard-working and hard-playing California lifestyle is an appealing image to potential domestic and international visitors.

That was the message delivered last week by Chief Deputy Director of Operations Susan Wilcox of the state tourism commission at a meeting in Kings Beach hosted by the North Lake Tahoe Resort Association.

"They still want to come to California and be Californians and enjoy what we here take for granted everyday," Wilcox said.

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posted by eva29319 @ 12:17 AM

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